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国际邮轮协会CLIA预测2019年豪华邮轮11个新趋势

2019船用洗涤器和压载水系统上海论坛将召开//洗涤器和压载水2019国际论坛日程公布//以绿色航运为主题中国造船厂地图将发布

提要:全球著名的国际邮轮协会(CLIA)日前发布了2019年邮轮业趋势预测展望,预测了豪华邮轮业的十一个新趋势,还认为2019年邮轮业将增长6%,将有18艘新豪华邮轮投入营运,全球海洋邮轮旅游者将达到3千万人。正在与上海海事大学商船学院一道积极筹备

2019船用洗涤器和压载水系统上海国际论坛将于1月16日-17日召开

的国际船舶海工网,很高兴向业界分享2019年邮轮业趋势报告的中文和英文提要,英文在中文链接之后。

国际邮轮协会(CLIA)日前预测展望了2019年邮轮业趋势,指出邮轮业的十一个新趋势如下:

  1、Instagram促进邮轮旅行

  国际社交媒体Instagram上的帖子引发了人们对世界各地旅行的兴趣,该平台上平均每天发布3.51亿篇贴着“旅行”标签的帖子。

  2、多元化的休闲方式

  邮轮旅客正寻求从日常的责任承担中解脱出来,比以往任何时候更期待从旅游中放松心情,恢复活力。邮轮公司为此也提供全面的服务,比如恢复性水疗体验、船上氧吧、各式各样的健康饮食菜谱的选择以及最新的健身方式。

  3、成就感>体验式

  体验式旅行逐渐演化成成成就式旅行。邮轮乘客期望在观光之外寻找身临其境的文化体验。活动清单变得更加以目标为导向,而邮轮公司也在满足这些需求。比如,乘客可以完成巴黎蓝带厨艺学校主办的烹饪培训班或游玩马丘比丘(Machu Picchu)。

  4、船上智能科技

  邮轮公司使用各种可穿戴技术,如钥匙扣、项链、手链等,为邮轮乘客提供高度个性化的上下船旅行体验。

  5、保护意识观念增强

  乘客们希望以一种有意识的、积极的方式看世界。邮轮行业比以往任何时候都更加认真负责,与当地社区合作,保护遗产,实施创新性举措,减少邮轮旅游对环境的影响。邮轮业也与目的地有关方面合作,在保护当地文化、地标性建筑和环境的同时,为当地经济增添旅游方面的收入。

  6、到遥不可及的地方成为一种新奢侈

  乘客们将目光投向以前遥不可及的地方,其中一些只有邮轮才能到达。他们想成为同龄人中最先体验加拉巴哥群岛(Galapagos Islands)和南极洲等目的地的人。

  7、Z一代

  未来两年,Z一代(注:Z一代泛指95后和00后,即20世纪90年代中期到2010年间出生的一代人)将成为最大的消费群体,超过千禧一代。和上一代人一样,这个年龄段的人更喜欢真实的体验,而不是物质享受,他们的旅行欲望更强烈。多样化的目的地以及独特的体验,比如海上音乐节,将更吸引新一代邮轮旅客。

  8、淡季出游

  淡季出游越来越受欢迎,游客们希望在热带地区避寒或在新的目的地感受寒冷。在寒冷的月份里,邮轮旅行也提供了一系列的体验,比如看北极光、参观企鹅栖息地或游逛欧洲圣诞市场。

  9、移动办公

  越来越多的人将工作和休闲时间结合在一起。许多现代旅行者(“数字游民”)选择了远程工作的旅行方式,这与无设备旅行的概念相去甚远,因为远程工作可以减少休假时间和工资损失。有了无线网络、办公桌和适合办公的咖啡馆,游客可以在享受邮轮假期的同时不耽误工作。

  10、女性为主的旅游

  随着女性游客数量不断增加,许多旅行公司正在打造以女性为中心的旅游线路,促进女性之间的联系。以女性为中心的邮轮可以创建一个海上女权社区,让游客体验周游世界的同时,参观著名的女权主义地标。

  11、独自旅行

  随着谷歌搜索“单人旅行”和“独自旅行”的次数比以往任何时候来得都多,独自旅行越来越受欢迎。邮轮旅行非常适合独自旅行,并不需要考虑太多的细节,可以到访偏远的目的地,并与其他游客建立联系。

  国际邮轮协会预计,2019年邮轮旅客数将达3,000万人次,比2018年的2,820万人次增加6%。邮轮旅游持续增长,并对全球经济做出贡献。在获得国际邮轮协会认证的旅行社中,超8成认为未来12个月内,邮轮销售将出现上升。

  在新的一年里,CLIA会员邮轮公司预计将订造18艘新船,到2019年6月,预计将有272艘来自CLIA会员的邮轮在水运营。

  2017年,邮轮业继续对全球产生积极影响,为全球提供1,108,676个工作岗位,相当于456亿美元薪酬和1,340亿美元的总产值。


也欢迎关注即将举办的系列专业论坛和活动:

http://www.ishipoffshore.com/html/1/2018-11-30/8423.htm


洗涤器和压载水2019国际论坛日程公布

http://www.ishipoffshore.com/html/1/2018-12-17/8534.htm


IMO2020限硫等新规对航运和造修船冲击论坛将召开

http://www.ishipoffshore.com/html/1/2018-12-14/8504.htm


Shipping Outlook Forum 2019 on IMO New Regulations’ Impact

http://www.ishipoffshore.com/html/11/2018-12-14/8506.htm


Marine Scrubber & BWMS Applications Shanghai Forum 2019

http://www.ishipoffshore.com/html/11/2018-12-14/8505.htm


以绿色航运为主题中国造船厂地图将发布

http://www.ishipoffshore.com/html/1/2018-12-21/8566.htm



CLIA Identifies Top Cruise Trends for 2019, Selling Tips for Agents
by Cheryl Rosen / December 17, 2018

The good news: The cruise industry is expected to grow by 6 percent in 2019, with 18 new ships setting sail and 30 million travelers taking to the sea.

The even better news: More than eight out of 10 CLIA-certified travel agents expect to see their cruise sales grow in the next 12 months. And the top trends in the “2019 State of the Cruise Industry Outlook,” released today by the Cruise Lines International Association (CLIA), point to tips for travel agents selling cruise vacations.

Here’s the list of the top trends for 2019 and what they mean for travel agents:

Instagrammable cruise travel. If you are not on Instagram yet, it’s time to give it a try. “Instagram posts are driving interest in travel around the world,” the report says, with many days seeing more than 350 million posts tagged #travel, as cruisers and travel agents post photos onboard and on land.

Total restoration. “Stressed out from fast-paced lives, travelers are seeking ways to check out from daily responsibilities and rejuvenate more than ever before,” CLIA reports. Be sure to tell clients about the wellness options onboard the ships they are considering, including restorative spa experiences, onboard oxygen bars, healthy menu choices, and the latest in fitness innovations. 

Achievement over experience. “Vacationers are looking for immersive, cultural experiences beyond sightseeing. Bucket lists have become more goal-oriented and cruise lines are meeting these demands,” says CLIA, with excursions like hiking Machu Picchu or culinary workshops hosted by Le Cordon Bleu chefs. Find out your clients’ interests and mention onboard offerings that match.

Onboard with smart tech. The wearable technology includes keychains, necklaces, and bracelets designed to provide a highly personalized travel experience.

Conscious travel. “Travelers want to see the world in a conscious, mindful way,” says the report, and cruise lines are working with local communities to preserve their heritage and decrease the environmental footprint. Ask if your clients are interested in touring a local school or volunteering.

Access is the new luxury. “Travelers are setting their sights on destinations that were previously out of reach, some only accessible now by cruise ship,” according to CLIA. Suggest bucket list destinations like the Galapagos Islands and Antarctica.

Gen Z at sea. Generation Z is set to become the largest consumer generation in the next two years, CLIA says, and this age group is looking for multiple destinations and unique experiences, such as music festivals at sea.

Off-peak adventures. CLIA prompts agents to suggest traveling during the off-peak season, when travelers can “escape the cold in a tropical place or embrace the chill in a new destination. Cruising offers some once-in-a-lifetime experiences during the colder months that include: excursions to see the Northern Lights, visiting a penguin colony, and touring European Christmas Markets.”

Working nomads. Many modern travelers or “digital nomads” are opting for trips where they can work remotely. Don’t hesitate to suggest longer trips, where “WiFi and work-friendly cafes can help them keep up with work while enjoying a cruise vacation,” offers CLIA.

Female-centered cruising. Many travel companies are creating female-centered itineraries based on shared interests and connecting women. CLIA says, “Female-centered cruises can create a female empowerment community at sea while allowing travelers to experience the world around them, as well as visit famous feminist landmarks.”

Going solo. Cruising is a great option for solo travelers, allowing them to “visit even the most far-reaching destinations and connect with other travelers, form community bonds, and experience once-in-a-lifetime things,” the CLIA reports notes.

Cindy D’Aoust, president and CEO of Cruise Lines International Association, said: “Research and forecasting the year ahead allows the cruise industry an opportunity to take a big-picture look at the cruise and travel industries to evaluate and predict all of the exciting things to come. The coming year’s trends truly reflect the intersection between the experiences travelers seek and the cruise industry’s innovations.”

Eighteen new vessels
An impressive number of new ships will be coming online in 2019 from CLIA-member companies. Here they are:

  • Greg Mortimer, Aurora Expeditions
  • Carnival Panorama, Carnival Cruise Line
  • Celebrity Flora, Celebrity Cruises
  • Venezia and Smeralda, Costa Cruises
  • Coral Adventurer, Coral Expeditions
  • Hanseatic Nature and Hanseatic Inspiration, Hapag-Lloyd
  • MSC Grandiosa and MSC Bellissima, MSC Cruises
  • Norwegian Encore, Norwegian Cruise Line
  • Le Dumont-d’Urville and Le Bougainville, PONANT Yacht Cruises and Expeditions
  • Sky Princess, Princess Cruises 
  • Spectrum of the Seas, Royal Caribbean International
  • Scenic Eclipse, Scenic Luxury Cruises and Tours 
  • Spirit of Discovery, Saga Cruises 
  • Mein Schiff 2, TUI Cruises

延伸阅读

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